Portrait and business visuals power websites, apps, and corporate channels—but image dumps without scene context read as low-value. This handbook turns our customer-service, phone, lifestyle, and tech-background gallery into a repeatable workflow for picking and writing visuals.
Audience first, then the frame
The same phone call photo serves different stories for carriers, social apps, or remote-work tools. Answer: who is watching and what problem does the image solve? Compare young woman on the phone with contact us call 01 for B2B headers.
Customer support imagery
Customer service smile targets trust and warmth—help centers, support landing pages. Replace generic “professional agent” copy with industry and tone (patient, fast, ecommerce vs finance).
Home and lifestyle scenes
Living room 01 and 02 feel casual—home, education, wellness niches. Authenticity beats obvious staging.
Business portraits and IT office
Middle-aged portraits suit B2B narratives; technician at work fits IT services and security topics. Keep backgrounds clean.
Tech abstracts: when they help
Binary blue light, world map glow, and AI light series (example, map, AI lights) work for launches and reports—rotate styles quarterly to avoid sameness.
Gestures and detail shots
See ethereal hands or nail close-up for wellness and beauty. Write alt text as subject + action + use case, not keyword lists.
Publish features, not thin pages
Handbook features carry SEO weight; most single-image URLs are noindex. When adding uploads: update this handbook, optionally announce in people & business gallery notes, and skip duplicate SEO landings.
Alt and meta templates
Alt pattern: [subject/scene] + [action/mood] + [content type]. Meta descriptions: 50–120 chars of scenario, not tag spam. See WebP performance for delivery.
Themed index
Support: smile. Calls: young woman · contact 01. Home: living room 01. Tech: AI lights 02 onward.